If you’re completely new to watches (welcome, sis!), close your eyes and picture the first one that comes to mind. Chances are, it’s a perfect fake Rolex Datejust. Which makes sense since the best-selling (highest volume) Rolex of all time is the 29mm Lady Datejust. In 1945, the Datejust was created in Geneva to commemorate the company’s 40th anniversary. What, exactly, was so special about this watch? Its automatically changing date window (get it? DATEjust). We may take this feature for granted now, but it was big time for the ’40s! Revolutionary tech! Personally, I’m not wearing a Datejust right now, so I have no idea what day it is.
The Datejust is housed in Rolex’s innovative, waterproof Oyster case, and it’s held on the wrist with a multi-link Jubilee bracelet. In the beginning, the Swiss movement copy Rolex Datejust was available only in gold (rich!), but over time, Rolex released countless variations. Steel, two-tone, rose gold. Iced-out bezels, iced-out dials, iced-out everything. Any dial color under the sun: lapis, Tiffany blue, salmon. Its versatility and openness to customization is part of the reason why it’s overcome with such popularity.
Hodinkee advisor Cara Barrett tells me that she stans the high quality copy Rolex Datejust. “To me, it is the perfect watch,” she declares. “If anyone ever asks me what watch they should buy, I suggest the Datejust 99 percent of the time. It’s clean, classic, can be dressed up, dressed down, and it will last for-literally-ever.” She cites the variety as another one of its must-buy factors. “You can really find the one that speaks to you and never look back.”
Simply put, the Datejust is a good starter watch, and not in a condescending way. It’s here for a good time and a long time. In 2018, DJ and creative entrepreneur Amrit Sidhu bought a Datejust for herself to commemorate all that she’d accomplished. When asked if she’d always wanted a watch in a recent DIMEPIECE interview, she recalled her humble upbringings. “I came from a frugal household – we didn’t have luxury items growing up. I had the Payless version of the Nike sneakers. I went back and forth on buying the luxury replica watch so many times because the only things I’ve ever spent money like that on are purses.” Because this was her first luxury timepiece purchase, it makes sense that she landed on a Datejust. Tried and true.
If you’re Sopranos-obsessed like moi, you’ll notice that Carmela wears a two-tone Lady Datejust alongside her French tips (Christopher also wears a Datejust). Hailey Bieber wears a gold version with a diamond bezel and dial. Rihanna, Zendaya, Jennifer Aniston, Selena Gomez, Lindsay Lohan—I mean, the list goes on. These are all very different women who wear very different versions of the piece, and make it their own. Searching for a sign to purchase one luxury Rolex Datejust replica watch of your own? This is it.